How Will We Remember COP26?
Dismissive Blah, Blah, Blah Sarcasm, or A Pat On The Back Legacy?
As expected, all 197 countries participating in the Glasgow Climate Pact made their commitments — but they still fell short of the actions needed… By now, we all know about the wordsmithery saga, when two of the largest polluters, India and China, insisted on coal being “phased down” instead of… “phased out”.
But whatever it is, the dismissive blah, blah, blah sarcasm by Greta Thunberg, or the political praises by the organizers — let’s hope to see now more concrete actions aimed at stopping global warming and mitigating climate change. Or, at least, let’s hope that whatever has been agreed to — is going to be more effective than the Polish cavalry trying to stop the German tanks invading Poland during WWII.
Time will tell how effective the Glasgow Climate Pact is… Yet, it’s worth remembering that Elon Musk didn’t wait for COP declarations to launch Tesla and turn the company profitable… Nor did he wait for the Glasgow Financial Alliance for Net Zero or the International Sustainability Standards Board to issue new press releases…
And we don’t have to wait for the new Carbon Offsets to deploy flood mitigation solutions & avoid such natural disasters altogether. I wrote about several viable solutions to do so for years — see: Sympathy For Flood Victims Is Not Enough — It’s Time For Flood Prevention 2.0
But then, I also wrote about the Canadian Housing Bubble for years and proposed how to fix it. And yet, we still keep hearing the same tired explanations and the same political incompetencies blaming it all on the… supply and demand laws. How convenient — see: Canada Is The World’s Greatest Manufacturer Of… HOUSING BUBBLES…
Say what you want but never before COP26 was so much awareness raised to so many issues surrounding Climate Change (CC). So let’s focus on how other CEOs may find their “Tesla moment” — instead of waiting for the governments to “miraculously” save the planet…
For example, we can significantly accelerate the adoption of CC mitigation by eliminating the red tape around connecting Renewable Energy (RE) resources to the grid. And reducing the curtailments can also make a huge difference in boosting the profitability of RE’s deployment today — not in 2030…
So, read my lips: for years, I helped thousands of Cleantech companies to succeed. But it’s not enough. As a holding company, Canada Green ESCO is now going to design & deploy… our own Cleantech startups — turn-key, start-to-finish. And our goal is to move the Climate Change needle from RED to GREEN so hard — it will break the scale…
Redefining Cleantech Profitability
Our Mission will be to REDEFINE Cleantech Profitability and our strategies will be all about creating massive revenue generators — using predictable and explainable growth engines. If our novel offering can’t be replicated at a very large scale — it doesn’t cut it…
Solar panels, fuel cells, and EVs — were not invented yesterday. So, it’s time to deploy the ground-breaking business models — that will raise their utilization, exponentially. And by using AI, we plan to successfully optimize our strategies and executions — repeatedly. And Cleantech Profitability will never be the same…
Why Should You Care?
You may ask: “Why Should You Care?”. Well, anyway you look at it, it is a transgenerational concern…
And what COP26 emphasized the most — it is also a global call to action…
Still not convinced? Let me ask you the following question: On a hot summer day, would you rather be stuck in traffic surrounded by 1000 air polluting gas-guzzlers, or EVs?
Climate Change Mitigation Problem
We need Existential Moonshots to fight Climate Change. However, such moonshots are prohibitively expensive…
Yes, I spoke to hundreds of CEOs and I believe that many corporations are genuinely eager to fight Climate Change. Yet in most cases, a large-scale balance sheet commitment is too expensive…
Hence, they need to see a moonshot solution that is more profitable & more cost-effective than any DIY option. Yet instead of flying the rich to the moon, we will bring the moonshots down to earth…
Climate Change Mitigation Solution
So, it all boils down to this:
- Telling, Showing, Advising, and Coaching the CEOs — is not enough…
- Delivering turn-key SOLUTIONS to CEOs AT NO COST — is the only impactful strategy to make a huge difference, fast…
And by doing so, we are turning cleantech COST into PROFIT centers…
Admittedly, some CEOs treated my innovative proposals with disbelief, skepticism, and “it can’t be done” ridicule… My response: our proposals are radical & innovative. And we successfully used such strategies in the past — just ask Verizon about our “off-the-wall” solutions…
Why Invest Now?
According to EDC: “The global cleantech market is projected to exceed roughly $3.3 trillion by 2022, about 2% of anticipated global gross domestic product (GDP). The potential for clean technologies permeates all sectors of the economy as there is a need to optimize the use of resources, reduce adverse environmental impacts, and create new ways to produce goods and services to meet the needs of households and the economy at large.
While this applies across all sectors, the most common cleantech applications are found in:
• Power generation;
• Energy efficiency;
• Water;
• Agriculture and alternative proteins;
• Industrial and extractive processes;
• Transportation; and
• Recycling
While there are variations in how clean technology is defined, it is generally viewed as any process, product, or service that reduces environmental impacts through environmental protection activities, sustainable use of natural resources, and/or use of goods that have been specifically modified or adapted to be significantly less energy- or resource-intensive than the industry standard”.
Under a rather conservative estimate, the Total Addressable Market (TAM) of $3.3T reflects the entire potential value of the overall Cleantech market.
So, for example, a young startup will also estimate its Serviceable Addressable Market (SAM) linked to Renewable Energy & Transportation. And perhaps, it is further reduced to $100B.
The Serviceable Obtainable Market (SOM) will be even smaller — ending up at around $10B+. This is still a great market opportunity to pursue…
And What About The Competition?
Cleantech is a highly fragmented market that includes: OEMs, EPCs, Utilities, Consultants, Advisors, etc., etc… Yet, without exception, all such market participants are the… COST centers for their clients.
The last time I searched the word “consultant”, my Chrome returned… about 2,300,000,000 results! No, it is not an error: 2 billion, 300 million hits…
So, to all the aspiring consultants and the clients searching for them I say: good luck to be found! Better repeat after me: How many consultants does it take to screw a lightbulb? About 2 billion, 300 million — just ask Google if you don’t trust me…
Digging even deeper, I always said that good Clintech consultants act as trusted advisors. Great ones operate as turn-key Business Development Agents. Such, Change Agents connect solution seekers with solution providers, and Finances — all delivered turn-key and under one roof.
So, our message to CEOs is quite straight-forward:
• All the top athletes are busy competing — and use sports agents
• All the successful movie stars are busy performing — and use movie agents
• All the accomplished writers are busy writing — and use literary agents
• Aren’t CEOs busy enough running their businesses?
It is time for the CEOs to delegate and to embrace NO COST solutions — instead of paying cleantech consultants …
Let’s Build The Arks… Together
Warren Buffett once said: “Predicting rain doesn’t count; building arks, does”. So, let’s build the CC arks together and invest in ark builders… instead of lumber salesmen.
Undoubtedly, “The Monkees” were the most successfully engineered rock band in history. It’s time for us to engineer The Cleantech Monkees™ — as the most innovative startups with AI-driven strategy to fight climate change…
You can also find my additional references in the following LinkedIn posts:
· Why COP25 Failed And How To Fix It
· Are We All Barking Up The Wrong Trees?
· Utility 2.0: AI-Driven Digital Transformation That Changes Everything…
· Branding & Rebranding Utility 2.0 — The Times They Are A-Changin’
· Does 3c/kWh solar PV tariff still make economic sense?
For More Information…
For more information, please see my posts on LinkedIn, Twitter, Medium, and CGE’s website.
AI Boogeyman
You can also find additional info in my book on amazon: “AI Boogeyman — Dispelling Fake News About Job Losses”, and on our YouTube Studio channel… Thank you.
“BODs Serve Investors, Advisory Boards Are CEOs’ Best Friends”
- Imitation works best in karaoke bars, not in business. To escape the competition, businesses need to constantly reinvent. So, I join Advisory Boards and “unlock” Radical Innovation.
- Helping the CEOs to escape the competitive floods — is what I do. If product descriptions qualified as IP, Business Development (BD) would have been easy. The problem is that all the competitors can use the same narratives.
- No amount of branding, marketing, and wordsmithery is going to suffice w/o utilizing BusinessAI™ — the strategies I specifically designed to achieve BD excellence.
- As a 30-yr BusinessAI™ veteran, I offer unmatched BD investment advice to VCs, PEs, and their portfolio companies. In many cases, I also Propose, Design, Structure, Finance, and Deploy state-of-the-art Joint Ventures to bring RAPID REVENUES — just as I did w/ Verizon already 20-yrs ago…
- As a founder of Canada Green ESCO Inc. (CGE), I used BusinessAI™ strategies in CleanTech and focused on fighting Climate Change and Environmental Risks — dealing with stranded assets at the largest utilities. In total, CGE raised $1B+ in project finance linked to solar (utility-scale and distributed), wind, geothermal, Waste-To-Energy (WTE), energy efficiency, and more.
- My pattern recognition abilities allow me to see what is still missing & how to maximize business offerings & profitability. And as a coach & mentor, I bring unparalleled business savvy to separate the wheat from the chaff…
- What I learned over the years is that it is not just technology innovation that makes all the difference. Business Model Innovation is as disruptive as Technology Innovation and yet I see too many companies focused on pushing their product out the door — while losing ~70% of untapped revenue streams.
- So, you can call me: “The Midas of Business Development (BD) Innovation™” — as my advice is “worth its weight in gold…
